The seven most popular diamond shapes
ROUND
MARQUISE
PEAR
HEART
EMERALD
SQUARE
A Magic that nothing
else can match
The diamond acquired its unique status as the ultimate gift of love
as far back as the fifteenth century. It was said that Cupid's arrows were tipped with diamonds, which had a magic that nothing else
could equal.
History & Magic
Women are not only drawn to diamond jewelry because of its natural beauty; they are also inspired by the history and magic associated with diamonds. Like women, diamonds are unique and special by nature. Because of this specialized, diamond jewelry offers a way to articulate our innermost feelings and emotions regarding another person.
The Discovery of Diamonds
Diamonds were discovered around two thousand years ago, but their origin has been said to date as far back as 100 million years. Adding to the mystery and aura of what make diamonds so sought after, approximately 250 tons of ore must be mined and processed in order to produce a single one-carat polished, gem quality diamond
Diamonds Of Power
Monarchs competed with one another for the possession of renowned gems, using them as instruments of diplomacy. They wore them as symbols of status by sewing them into clothing or used them as a sign of power, by decorating their swords and scabbards.
Mining & Cutting
Diamonds are also mined in Brazil, Guyana, Venezuela, Guinea, Sierra Leone, Ivory Coast, Ghana, Central African Republic,
Tanzania, China, Indonesia and India. Diamonds are cut in many countries, but the major cutting centers are in
New York, Antwerp,
Tel Aviv and Bombay.
Diamond is the Birthstone for
April
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